3 Ways Attorneys Can Improve Their Online Marketing Strategy

Internet access makes finding pretty much anything simple, so it makes sense that people looking for lawyers find them by completing a simple online search. Unfortunately, the popularity of online searches also makes competition fierce, so a lot of attorneys struggle to get viable leads from their website. Check out these tips to learn how to drive targeted traffic to your firm's website that will convert into profitable leads.

Niche Down

Most lawyers specialize in a specific area of law, but to really drive targeted traffic to your website, you need to be as niche specific as possible. The more specific you are about your area of expertise, the less online competition you have. So instead of marketing yourself online as a criminal lawyer, focus your online marketing on a specific area of criminal law such as drug-related offenses or felony charges. You can still practice other areas of criminal law, but for online purposes, narrowing down your niche helps you drive really targeted traffic to your website, which is more likely to convert into paying clients.

Focus on Local SEO

Chances are, the lawyers in your law firm only practice law in specific local areas, so you need to take advantage of local SEO techniques to drive local traffic to your website. To do this, you need to target keywords that are related to your locale. For example, if you're a divorce lawyer in Los Angeles, instead of targeting the keyword "divorce lawyer," you should target keywords such as "divorce lawyer in Los Angeles" or "Los Angeles divorce lawyer."

Maintain a Blog

Maintaining a blog may sound like a basic idea, but it's something that works and that a lot of law firms overlook. Many attorneys assume that a law-related blog isn't important because it's not something that many people will read on a regular basis. Law firm blogs aren't typically the type of blog that people subscribe to and follow, but they do serve an important purpose. Each blog post you create drives traffic to your website and shows the major search engines that your website is regularly updated — which is important to achieve good search result rankings.

The fact is, your website has the potential to bring a lot of money into your firm, but you have to leverage it properly. If you aren't skilled at online marketing, consider hiring an attorney marketing company to maximize your website's potential.

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online marketing - DIY or hire a service?

When working to boost the profits of your business, you must consider online marketing. If you aren't experienced or the slightest bit knowledgeable about online marketing, don't worry. There are several resources that can teach you some techniques that you can do yourself and even several companies that will do all of the online marketing work for you. If you don't know which option is most suited for you, this blog will help. You will learn about the types of services offered to you by marketing companies and some tips for getting started with online marketing on your own without any professional help.