You may be the best lawyer in your region, but potential clients will never even know who you are if you don't learn to market your services effectively. Effective marketing, while expensive, will increase your presence and boost your reputation in the community, all of which will help you attract more clients. Word-of-mouth referrals are great and should be part of your overall strategy, but they can't be the extent of it. You must do more. The following legal marketing boot camp will help you attract new clients and grow your business.
Use Social Media
If you're not on social media, you're losing out on a huge audience. Just one popular social media outlet influenced 52 percent of consumers' online purchases in 2015. Just one! What's more, 71 percent of consumers who have a good social media experience with a brand will talk about it with others. Social media is one of the most effective ways you can get the word out about your practice.
Increase Online Visibility
In addition to having a social media presence, you must increase your online visibility through timely blogs, articles, and newsletters. You also need to increase the presence of your website through SEO optimization. When increasing your online visibility, stay conscious of your target market and their needs and wants at the time. If you can hone into what people are searching for, what they need from a lawyer, you can provide the answers and lead them straight to your door.
Become a Public Figure
Get out in the public and become a public figure. Go to local networking events and talk to people there. Everyone is a potential client! You may also want to think about speaking at local events. If it gets you in front of a lot of people and gets your name out, you should think about doing it.
Stay in Touch
Once you make a connection, whether it's on social media, through your subscription list, or in person, stay in touch. Even old clients are great leads. You never know when they will need something. If you stay in touch, they will know you care and will be less likely to look for a different lawyer when the need arises.
Marketing is a complex and, sometimes, frustrating process, but the struggle is well worth the reward. Effective marketing can help your firm grow by leaps and bounds. You just have to take the first step.
