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- StoryBrand is a marketing strategy that involves taking potential customers on a seven-step story-like journey where the customer is the story's main character. In the story, the main character (customer) usually has a problem they need to solve (their needs). The main character meets a guide (your business) who provides them with a plan (your services/products) to so
- For many of your customers and clients, checking online review sites will be one of the first things that they do before deciding on a major purchase. As a result, negative reviews on these websites can have a major impact on your ability to attract new customers. However, small business owners may not have an effective plan in place for monitoring or addressing negat
- If you have an e-commerce website, it is important to focus on adding well-written content to your site, like product descriptions. Whether you practice so that you can create well-written content for your site yourself, or if you hire a digital content creation service to help you, you should definitely focus on well-written content for these important reasons
- Although you might not be willing to give up on traditional marketing methods just yet, you might realize that now is the time to start looking into digital marketing for your business. If this is the case, then you might be thinking about hiring a digital marketing company. As you might realize, this can be a good move for your business to make. However, you might be