StoryBrand is a marketing strategy that involves taking potential customers on a seven-step story-like journey where the customer is the story's main character. In the story, the main character (customer) usually has a problem they need to solve (their needs). The main character meets a guide (your business) who provides them with a plan (your services/products) to so
- For many of your customers and clients, checking online review sites will be one of the first things that they do before deciding on a major purchase. As a result, negative reviews on these websites can have a major impact on your ability to attract new customers. However, small business owners may not have an effective plan in place for monitoring or addressing negat